I’m Cherry, first time mumma and founder of Cuddl

My mission is to make carrying your velcro toddler easier and more comfortable with thoughtfully designed toddler carriers that save your back and support your busy lifestyle (and still look chic at the same time).

“Dedicated to all parents who had a velcro baby who then transitioned into a velcro toddler.”

It all started when my toddler started hating the traditional carrier..

From the early postpartum days, the traditional carrier was used FAR more than the pram ever was.

However, as time went on, it got harder and harder to keep our wriggly toddler settled in the traditional carrier.

Too many days ended with him in my arms, leaving me with sore arms and back (and no, dad was not an option!)

I ended up using my bag as a way to relieve the aches, and that’s when I knew I had to make a carrier just like this….

“I wanted to blend functionality with chic, modern design, so parents will never have to choose between comfort and style.”

I wanted a carrier that was designed with everything you would want..

After months and months of researching and trialing samples, the Cuddl.bub carrier was born.
Based in Melbourne, Cuddl specialises in creating a carrier that will become your go to parenting product. Cuddl.bub is 100% family-owned and operated, and all our products are thoughtfully designed in Australia.

Our chic toddler carrier is made to be used anywhere and everywhere, while keeping your little one CUDDLd up in your arms (without the aches). 

Shop our Classic Collection

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